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410
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Thu, 8/12/2021,
2:00 PM -
3:50 PM
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Virtual
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Marketing Section Student Paper Awards — Topic-Contributed Papers
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Section on Statistics in Marketing
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Organizer(s): Jeremy Christman, P&G
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Chair(s): Lan Luo, University of Southern California-Marshall School of Business
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2:05 PM
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Monetizing User-Generated Content: Design and Incentive
Ziwei Cong, HKUST; Jia Liu, HKUST; Ying Zhao, HKUST
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2:25 PM
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Look the Part? The Role of Profile Pictures in Online Labor Markets
Isamar Troncoso, University of Southern California; Lan Luo, University of Southern California-Marshall School of Business
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2:45 PM
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Targeting for Long-Term Outcomes
Jeremy Yang, MIT
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3:05 PM
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Modeling Viewer and Influencer Behavior on Streaming Platforms
Prashant Rajaram, University of Michigan
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3:25 PM
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Choice Frictions in Large Assortments
Olivia Natan, University of Chicago Booth School of Business
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3:45 PM
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Floor Discussion
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