JSM 2015 Preliminary Program

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Legend: Washington State Convention Center = CC, Sheraton Seattle = S, Grand Hyatt = GH and The Conference Center = TCC
* = applied session       ! = JSM meeting theme

Activity Details
582 * ! Wed, 8/12/2015, 2:00 PM - 3:50 PM TCC-101
Statistics: The Secret Weapon of Successful Web Giants — Invited Papers
Section on Statistics in Marketing , Committee on Applied Statisticians
Organizer(s): Marianna Dizik, Google
Chair(s): Tim Hesterberg, Google
2:05 PM Challenges of A/B Testing at Scale — Ya Xu, LinkedIn ; Weitao Duan, LinkedIn
2:30 PM Performance of Marketing Attribution Models — Stephanie Sapp, Google ; James Koehler, Google ; Jon Vaver, Google ; ; Minghui Shi, Google
2:55 PM R for Marketing Research and Analytics — Chris Chapman, Google ; Elea McDonnell Feit, Drexel University
3:20 PM Recommendation Engines and Science of Sales — Marianna Dizik, Google
3:45 PM Floor Discussion




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