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Activity Number: 582
Type: Invited
Date/Time: Wednesday, August 12, 2015 : 2:00 PM to 3:50 PM
Sponsor: Section on Statistics in Marketing
Abstract #314591
Title: Challenges of A/B Testing at Scale
Author(s): Ya Xu and Weitao Duan*
Companies: LinkedIn and LinkedIn
Keywords: A/B testing ; experiment design ; big data
Abstract:

A/B testing is utilized to make data-driven decisions at many web companies. Statistics has always been the backbone of A/B testing, and its role is even more crucial in the era of Big Data. We will discuss several important statistical challenges we face and address when running A/B testing at internet scale.

Authors who are presenting talks have a * after their name.

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