JSM 2015 Preliminary Program

Online Program Home
My Program

Abstract Details

Activity Number: 582
Type: Invited
Date/Time: Wednesday, August 12, 2015 : 2:00 PM to 3:50 PM
Sponsor: Section on Statistics in Marketing
Abstract #314683 View Presentation
Title: Recommendation Engines and Science of Sales
Author(s): Marianna Dizik*
Companies: Google
Keywords:
Abstract:

Google's SMB (he Small and Medium Businesses) organization delivers actionable business intelligence and insights at scale to all levels of the business. Helping advertisers to reach their goals involves contacting them at the right time with actionable and impactful offerings. From Google perspective, Science of Sales includes potential-based targeting and prioritization. We build a recommendation engine - based application helping Account Strategists in prioritizing their activities and delivering the most powerful sales pitches to advertisers.

Authors who are presenting talks have a * after their name.

Back to the full JSM 2015 program





For program information, contact the JSM Registration Department or phone (888) 231-3473.

For Professional Development information, contact the Education Department.

The views expressed here are those of the individual authors and not necessarily those of the JSM sponsors, their officers, or their staff.

2015 JSM Online Program Home