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JSM 2012 Online Program

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Activity Details

656 Thu, 8/2/2012, 10:30 AM - 12:20 PM CC-Room 30A
Section on Statistics and Marketing - 2 — Contributed Papers
Section on Statistics in Marketing
Chair(s): Michael Trusov, University of Maryland
10:35 AM Combining Attribute Classification with Utilities in Conjoint Studies Ulderico Santarelli, Marketing Consultant
10:50 AM Bayesian Analysis on Unobserved Components Woosuk Kim
11:05 AM Family Robots: Testing a Variety of Theories in Innovation Adoption Nai-Hua Chen, Chienkuo Technology University ; Stephen Chi-Tsun Huang, National Kaohsiung First University of Science and Technology
11:20 AM Effectiveness of Automobile Salesperson Training James Wendelberger, Urban Science
11:35 AM A Framework for Modelling Ordinal Data in Rating Surveys Maria Iannario, University of Naples Federico II ; Domenico Piccolo, University of Naples Federico II
11:50 AM A Multinomial Logit Model for Cross-Price Elasticities Graciela Gonzalez-Farias, CIMAT ; Rogelio Ramos, CIMAT ; Ramon Dominguez-Molina, CIMAT
12:05 PM Applied Statistics on Business at Spain: A Case of Statistical Engineering Igor Barahona, Technical University of Catalonia/BarcelonaTech ; Alex Riba, Technical University of Catalonia/BarcelonaTech

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