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Abstract Details
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Activity Number:
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656
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Type:
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Contributed
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Date/Time:
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Thursday, August 2, 2012 : 10:30 AM to 12:20 PM
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Sponsor:
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Section on Statistics in Marketing
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| Abstract - #305774 |
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Title:
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Effectiveness of Automobile Salesperson Training
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Author(s):
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James Wendelberger*+
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Companies:
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Urban Science
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Address:
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620 Los Pueblos St, Los Alamos, NM, 87544-2615, United States
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Keywords:
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Automobile ;
Sales ;
Sales Rate ;
Training ;
Effectiveness
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Abstract:
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Are the training programs for automobile dealership employees successful in increasing automobile sales? A combination of training program data and automobile registration data, for new car sales, is used to tackle this question. Training program times and dates make up the training program data. The automobile registration data is used to determine sales rates, new car sales per day. These rates are used to determine individual sales performance and the relationship to training programs and also to compare an individual to a standard sales rate.
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The address information is for the authors that have a + after their name.
Authors who are presenting talks have a * after their name.
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