The views expressed here are those of the individual authors and not necessarily those of the JSM sponsors, their officers, or their staff.
Online Program Home
Abstract Details
|
Activity Number:
|
656
|
|
Type:
|
Contributed
|
|
Date/Time:
|
Thursday, August 2, 2012 : 10:30 AM to 12:20 PM
|
|
Sponsor:
|
Section on Statistics in Marketing
|
| Abstract - #306436 |
|
Title:
|
A Multinomial Logit Model for Cross-Price Elasticities
|
|
Author(s):
|
Graciela Gonzalez-Farias*+ and Rogelio Ramos and Ramon Dominguez-Molina
|
|
Companies:
|
CIMAT and CIMAT and CIMAT
|
|
Address:
|
Jalisco SN, Guanajuato 36000, , Mexico
|
|
Keywords:
|
elasticity ;
choice ;
multinomial ;
logit
|
|
Abstract:
|
Elasticities and cross-price elasticities are important tools to have in every pricing decision. Frequently, field data present few or unidirectional price changes to adequately estimate them. An alternative is to resort to marketing surveys under a controlled environment as realistic as possible to evaluate consumer reactions under different price scenarios. We model the choice decisions as multinomial experiments including price levels as covariates, and discuss the estimation of elasticities and cross-price elasticities in the context of a duopoly market. Stated preferences data as in the type of marketing surveys we consider, are subject to biases due to the hypothetical scenarios under consideration, we discuss a calibration procedure by taking into account historical data.
|
The address information is for the authors that have a + after their name.
Authors who are presenting talks have a * after their name.
Back to the full JSM 2012 program
|
2012 JSM Online Program Home
For information, contact jsm@amstat.org or phone (888) 231-3473.
If you have questions about the Continuing Education program, please contact the Education Department.