Online Program

Real-Time Analytics Using Business Intelligence Software (302897)

Keywords: BI Software, Web-based Analytics, SpotFire, R

Web-based analytics allows sales and marketing managers to perform advanced statistical analysis without knowledge of statistical techniques or programming.They can prove to be powerful in getting your analytics implemented by decisionmakers.The applications can range from optimization of inventory to optimization of TV advertisements by market, and decisionmaking by sales and marketing teams in the commercial side, display of efficacy and safety of drugs in clinical studies, and so on. Graphics developed using SpotFire can bring out insights that are not clear from raw data and simple analyses.This presentation will show how to accomplish this with such BI software as SpotFire and S+ server while doing underlying coding using R, S+, or SAS. A demo of a number of powerful analytics will be given to illustrate applications.