247 – Toward Better Communication of Information with Statistical Graphics
The Linked Microposter Plot as a New Means for the Visualization of Eye-Tracking Data
Chunyang Li
Utah State University
Jurgen Symanzik
Utah State University
Eye tracking has been used in many scientific fields, such as behavioral sciences, education, marketing, and sports. Visualization usually plays an important role in the analysis of eye tracking data. In the past, linked micromap plots have been widely used to visualize geographic patterns of regions and subregions. Based on the idea of linked micromap plots, we introduce a linked microposter plot to visualize the eye movement pattern when people are looking at different components (such as headings, tables, figures, and different sections of text) of scientific posters. With the linked microposter plot, the eye tracking data of people looking at the various poster components can be better interpreted. The linked microposter plot provides several features that overcome some of the disadvantages of previously existing eye tracking data visualization methods.