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477 * ! Wed, 8/10/2022, 2:00 PM - 3:50 PM CC-158AB
Statistical Methods for New Age Marketing Problems — Topic Contributed Papers
Section on Statistics in Marketing, Business and Economic Statistics Section, International Indian Statistical Association
Organizer(s): Gourab Mukherjee, University of Southern California
Chair(s): Sharmistha Guha, Texas A&M University
2:05 PM Joint Modeling of Playing Time and Purchase Propensity in Massively Multiplayer Online Role-Playing Games
Trambak Banerjee, University of Kansas; Peng Liu, Santa Clara University; Gourab Mukherjee, University of Southern California; Shantanu Dutta, University of Southern California; Hai Che, University of California, Riverside
2:25 PM Estimating Promotion Effects in Email Marketing Using a Large-Scale Cross-Classified Bayesian Joint Model
Gourab Mukherjee, University of Southern California; Sabyasachi Mukhopadhyay, Indian Institute of Management; Wreetabrata Kar, Purdue University
2:45 PM Understanding Early Adoption of Hybrid Cars via a New Multinomial Probit Model with Multiple Network Weights
Bikram Karmakar, University of Florida; Ohjin Kwon, Central Connecticut State University; Gourab Mukherjee, University of Southern California; S Siddarth, University of Southern California
3:05 PM Personalized Treatment Selection Using Causal Heterogeneity
Kinjal Basu, LinkedIn Corporation
3:25 PM Replication and Generalization in Consumer Psychology
Blakeley B. McShane, Northwestern University
3:45 PM Floor Discussion