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CC = Walter E. Washington Convention Center   M = Marriott Marquis Washington, DC
* = applied session       ! = JSM meeting theme

Activity Details

255 * ! Tue, 8/9/2022, 10:30 AM - 12:20 PM CC-159AB
Methodological Advances in Quantitative Marketing — Invited Papers
Section on Statistics in Marketing
Organizer(s): Liye Ma, Robert H. Smith School of Business, University of Maryland
Chair(s): Hui Lin, Shopify
10:35 AM Broadening the Horizon: Augmenting One-Shot Field Experiments with Longitudinal Customer Data
Longxiu Tian, University of North Carolina Kenan-Flagler Business School; Fred M. Feinberg, University of Michigan
10:55 AM Preference Measurement with Unstructured Data, with Applications to Adaptive Onboarding Surveys
Ryan Dew, The Wharton School, University of Pennsylvania
11:15 AM Persistence of Consumer Lifestyle Choices: Evidence from Restaurant Delivery During COVID-19
Daniel McCarthy, Emory University; Elliot Shin Oblander, Columbia University
11:35 AM Capturing Heterogeneity Among Consumers with Multitaste Preferences
Liu Liu, University of Colorado Boulder; Daria Dzyabura, New Economic School
11:55 AM Understanding Consumer Expenditure Through Gaussian Process Choice Models
Alan Montgomery, Carnegie Mellon University; Samuel Levy, Carnegie Mellon University
12:15 PM Floor Discussion