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Activity Details

186 * ! Tue, 8/10/2021, 1:30 PM - 3:20 PM Virtual
Advances in Choice Modeling — Invited Papers
Section on Statistics in Marketing
Organizer(s): Jeremy Christman, P&G
Chair(s): Jeremy Christman, P&G
1:35 PM Willingness to Pay (WTP) in Discrete Choice Experiments: Simulation Approaches Considering Competition
Bryan Keith Orme, Sawtooth Software
2:00 PM Randomization and Ensembling Strategies for Accommodating Data Pathologies in Conjoint Studies
Jeffrey P Dotson, Brigham Young University
2:25 PM Willingness-to-Pay Profiles: A Model-Based Approach to Identify Heterogeneous Demand and Craft a Portfolio Strategy
Jake Lee, Red Analytics, Inc
2:50 PM Power Analysis for Choice-Based Conjoint Studies
John R. Howell, Brigham Young University
3:15 PM Floor Discussion