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Activity Number: 406 - New Methodologies and Modern Data Applications
Type: Contributed
Date/Time: Tuesday, July 30, 2019 : 2:00 PM to 3:50 PM
Sponsor: Business and Economic Statistics Section
Abstract #306975
Title: Going Viral, Binge Watching, and Attention Cannibalism
Author(s): Natalie Blades* and Scott Grimshaw and Candace J. Berrett
Companies: Brigham Young University and Brigham Young University and Brigham Young University
Keywords: binge watching; competing risks; epidemic ; change point ; survival; hurdle model
Abstract:

Binge watching behavior is modeled for a single season of a digital streaming program in order to understand and make predictions about how individuals watch newly released content. First, the onset when individuals begin viewing the program is modeled using a change point between epidemic viewing with a non-constant hazard rate and endemic viewing with a constant hazard rate. Second, the time it takes for individuals to complete the full season is modelled using an expanded negative binomial hurdle model to account for both binge racers (who watch all episodes in a single day) and other viewers. These results are then used to model competing risks to determine how the amount of time between premieres impacts attention cannibalism, when a viewer takes a long time watching their first choice program and consequently never watches the second program.


Authors who are presenting talks have a * after their name.

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