Notifications of upcoming survey requests can increase participation. Technology has increased the way in which notifications can be given. Email and text notifications are two cost efficient options that organizations can use if contact requirements are met. Both are relatively unproven in their specific effects on increasing response rates.
The Crops Acreage and Production Survey (APS) is a quarterly survey measuring agriculture crop acreage, yields and production. To explore the effect of email and text survey notifications on response rates, two studies were conducted. During the June 2018 Crops APS quarter, email notifications were sent out to randomly assigned sample units (notification or control)—controlling for age, high-value producers, race, response history, regional location and sex. A similar study was conducted in September 2018 Crops APS, except telephone texts were sent instead of emails. Two logistic regression models were developed that reflect each study’s design. Results indicated that response rates were unaffected by either an email or text notification; however, several methodological issues were identified and are discussed.