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CC = Vancouver Convention Centre   F = Fairmont Waterfront Vancouver
* = applied session       ! = JSM meeting theme

Activity Details

73 Sun, 7/29/2018, 4:00 PM - 5:50 PM CC-West 208
Data Driven Digital and Social Media Marketing — Contributed Papers
Section on Statistics in Marketing, Business Analytics/Statistics Education Interest Group
Chair(s): Yichen Qin, University of Cincinnati
4:05 PM Understand the Impact of Video Game Marketing Spend: a Data Science Approach of Multi-Touch Attribution
Yushu Chai, Electronic Arts, Inc.; Chen Teel, Electronic Arts
4:20 PM The Strategy and Tactics of Search Advertising Business: Evidence from the Chinese E-Commerce Market

Min Li, California State University, Sacramento; Joseph Richards, California State University, Sacramento
4:35 PM Build-Your-Own Dashboards for Metric Choice

Peter Lenk, University of Michigan; Ofer Mintz, University of Sydney; Yakov Bart, Northeastern University; David Reibstein, University of Pennsylvania
4:50 PM Forecasting Accuracy of Topic Modeling Techniques for Online Reviews: a Benchmark Study
Yuan Cheng, Cornell University; Shawn Mankad, Cornell University
5:05 PM Practical Approaches to Performance Rankings
Alan Roshwalb, Ipsos; John Paul Vidmar, Ipsos Public Affairs; Robert Petrin, Ipsos Public Affairs
5:20 PM Paying for Privacy While Selling Your Data: a Discrete Choice Experiment
Zhouyu Wu, Cornell University
5:35 PM Floor Discussion