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Activity Number:
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73
- Data Driven Digital and Social Media Marketing
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Type:
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Contributed
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Date/Time:
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Sunday, July 29, 2018 : 4:00 PM to 5:50 PM
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Sponsor:
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Section on Statistics in Marketing
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Abstract #328971
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Title:
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Paying for Privacy While Selling Your Data: a Discrete Choice Experiment
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Author(s):
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Zhouyu Wu*
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Companies:
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Cornell University
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Keywords:
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behavioral economics;
experimental economics;
discrete choice;
privacy;
data
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Abstract:
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This project explores how an individual's valuation of personal data may vary depending on whether it is framed as a transfer of information or a purchase of privacy. This study posits that individuals view privacy goods as distinct from data goods---even when outcomes are identical---and the individual's willingness to pay for privacy is higher than their willingness to accept for revealing personal information. The experimental design of this study involves a discrete choice model in a hypothetical data marketplace, where individuals' preferences over various privacy and personal data choice sets are elicited.
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Authors who are presenting talks have a * after their name.
