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Activity Number:
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114
- Survey Design and Data Adjustment Decisions in Mixed-Mode Surveys
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Type:
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Topic Contributed
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Date/Time:
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Monday, July 30, 2018 : 8:30 AM to 10:20 AM
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Sponsor:
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Survey Research Methods Section
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Abstract #330644
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Presentation
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Title:
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Mode-Based Measurement Differences in Attitudes Measures Within the Surveys of Consumers
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Author(s):
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Zeynep Suzer-Gurtekin* and Paul Schulz and Caitlin Beach and Yingjia Fu and Edward Ellcey and Richard Curtin
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Companies:
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and ISR, University of Michigan and University of Michigan and University of Michigan and University of Michigan and University of Michigan
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Keywords:
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web-push mail surveys;
mixed-mode surveys;
mode-effects;
consumer index
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Abstract:
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The Surveys of Consumers (SOC) is a collection of monthly national RDD cellphone telephone surveys conducted by the Survey Research Center at the University of Michigan. In 2016, the SOC research team launched a parallel Address Based Sampling (ABS) web-mail data collection system and has been investigating the data comparability between the two data collection systems. Due to inherent differences in the two data collection modes, certain survey measures were collected using different question formats (e.g. open vs. close end) and scales (3 point vs. 5 point scale) within each mode. In this paper, we summarize the findings of our investigation of the differential measurement error between modes resulting from these different collection methods.
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Authors who are presenting talks have a * after their name.
