Activity Number:
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114
- Survey Design and Data Adjustment Decisions in Mixed-Mode Surveys
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Type:
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Topic Contributed
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Date/Time:
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Monday, July 30, 2018 : 8:30 AM to 10:20 AM
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Sponsor:
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Survey Research Methods Section
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Abstract #330627
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Presentation
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Title:
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Adjustment Methods Between Web-Mail and Telephone Data Collections in the Surveys of Consumers
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Author(s):
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Paul Schulz* and Zeynep Tuba Suzer -Gurtekin and Caitlin Beach and Yingjia Fu and Edward Ellcey and Richard Curtin
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Companies:
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ISR, University of Michigan and ISR, University of Michigan and University of Michigan and University of Michigan and University of Michigan and University of Michigan
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Keywords:
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Web-push mail surveys;
mixed-mode surveys;
mode effects;
consumer index
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Abstract:
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The Surveys of Consumers (SOC) is a collection of monthly national RDD cellphone telephone surveys conducted by the Survey Research Center at the University of Michigan. In 2016, the SOC research team launched a parallel Address Based Sampling (ABS) web-mail data collection system and has been investigating the data comparability between the two data collection systems. In this paper, we discuss the development of method-specific adjustment techniques to improve comparability of longitudinal measures over time, including the results from the application of these adjustment techniques and the merits of various adjustment techniques.
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Authors who are presenting talks have a * after their name.