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Activity Number: 114 - Survey Design and Data Adjustment Decisions in Mixed-Mode Surveys
Type: Topic Contributed
Date/Time: Monday, July 30, 2018 : 8:30 AM to 10:20 AM
Sponsor: Survey Research Methods Section
Abstract #330627 Presentation
Title: Adjustment Methods Between Web-Mail and Telephone Data Collections in the Surveys of Consumers
Author(s): Paul Schulz* and Zeynep Tuba Suzer -Gurtekin and Caitlin Beach and Yingjia Fu and Edward Ellcey and Richard Curtin
Companies: ISR, University of Michigan and ISR, University of Michigan and University of Michigan and University of Michigan and University of Michigan and University of Michigan
Keywords: Web-push mail surveys; mixed-mode surveys; mode effects; consumer index
Abstract:

The Surveys of Consumers (SOC) is a collection of monthly national RDD cellphone telephone surveys conducted by the Survey Research Center at the University of Michigan. In 2016, the SOC research team launched a parallel Address Based Sampling (ABS) web-mail data collection system and has been investigating the data comparability between the two data collection systems. In this paper, we discuss the development of method-specific adjustment techniques to improve comparability of longitudinal measures over time, including the results from the application of these adjustment techniques and the merits of various adjustment techniques.


Authors who are presenting talks have a * after their name.

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