Abstract:
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Much has been learned in the last decade on how to effectively encourage address-based samples of the general public contacted by postal mail to complete questionnaires over the Internet. Alternative follow-up response modes of mail, telephone or in some cases in-person contacts are used to achieve higher response rates and reduce non-response error. The web-push approach to surveying is now being used worldwide for censuses and as a replacement for random digit telephone surveys. This presentation summarizes these advances in data collection and discusses additional challenges now being faced in making effective use of web-push survey designs. Among these challenges are achieving response over smartphones, creating new question designs that achieve common measurement across all surveys modes, and improving the communications used to encourage survey response.
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