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Activity Number: 237 - SPEED: Missing Survey Data: Analysis, Imputation, Design, and Prevention
Type: Contributed
Date/Time: Monday, July 30, 2018 : 2:00 PM to 3:50 PM
Sponsor: Survey Research Methods Section
Abstract #328752 Presentation
Title: Early Bird Gets the Worm? Effects of Differential Incentives on Mode Choice and Response Rates
Author(s): Patricia LeBaron* and Nathaniel Taylor and Leah Fiacco and Melissa Helton and Amy Henes and Stephen King
Companies: RTI International and RTI International and RTI International and RTI International and RTI International and RTI International
Keywords: Response rates; Incentives; Multi-mode; Survey methods

In-person surveys produce higher response rates and higher quality data compared to other modes, but can increase collection costs. In response, survey designers may offer an "early bird" incentive for responding by a designated date using a self-administered mode. This presentation discusses the effects of these incentives on responses to surveys designed to evaluate two tobacco use education campaigns. The Food and Drug Administration's (FDA) Center for Tobacco Products (CTP) has developed tobacco public education campaigns about the harms of tobacco use. Some of the FDA campaigns target hard-to-reach youth populations, such as at-risk multicultural youth who identify with Hip Hop culture, and rural male youth who are at risk of smokeless tobacco use. The evaluations are multi-mode longitudinal surveys of youth conducted over the web and in-person. Sample members who respond early to online survey invitations receive $5 more than those who do not. Encouraging web response may improve response rates while reducing the length of the field period. This presentation describes the effects of early bird incentives on response rates and data quality in these two evaluations.

Authors who are presenting talks have a * after their name.

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