JSM 2015 Preliminary Program

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Legend: Washington State Convention Center = CC, Sheraton Seattle = S, Grand Hyatt = GH and The Conference Center = TCC
* = applied session       ! = JSM meeting theme

Activity Details
537 * Wed, 8/12/2015, 10:30 AM - 12:20 PM CC-306
Marketing Research Methods — Contributed Papers
Section on Statistics in Marketing
Chair(s): Sam Weerahandi, Pfizer Inc.
10:50 AM Tying Mystery Shop Surveys to Business Outcomes — Kurt Pflughoeft, MaritzCX ; Sharon Alberg, MaritzCX
11:05 AM How Did Marketing Discipline Evolve from 2005 to 2014? An Illustrative Application of Statistical Methods on a Textual Data Set — Igor Barahona, Technical University of Catalonia ; Daria Micaela Hernández, Centro de Estudios Económicos y Sociales ; Héctor Hugo Pérez, Popular Autonomous University of Puebla State ; Norma Estela Pimentel, Popular Autonomous University of Puebla State
11:20 AM A Modeling of Category-Level Purchase and Brand-Level Purchase That Allows Simultaneous Brand Purchase — Kei Miyazaki, Kansai University ; Takahiro Hoshino, The University of Tokyo
11:35 AM Trinomial Modeling in One Binary Logit Regression — Stan Lipovetsky, GfK North America
11:50 AM Application of Principal Component Analysis of Distribution in Sport Analytic — Sun Makosso-Kallyth, Degroote-Pain Centre-McMaster University ; Brahim Brahim, BigData Visualizations
12:05 PM Modern Visualizations for Cluster Partitions — Ewa Nowakowska, GfK ; Joseph Retzer, Market Probe




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