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Activity Number: 537
Type: Contributed
Date/Time: Wednesday, August 12, 2015 : 10:30 AM to 12:20 PM
Sponsor: Section on Statistics in Marketing
Abstract #316080 View Presentation
Title: How Did Marketing Discipline Evolve from 2005 to 2014? An Illustrative Application of Statistical Methods on a Textual Data Set
Author(s): Igor Barahona* and Daria Micaela Hernández and Héctor Hugo Pérez and Norma Estela Pimentel
Companies: Technical University of Catalonia and Centro de Estudios Económicos y Sociales and Popular Autonomous University of Puebla State and Popular Autonomous University of Puebla State
Keywords: Marketing ; Textual Statistics ; Vocabulary evolving ; Influential articles ; Correspondence analysis
Abstract:

Here a collection of 1169 abstracts, which corresponds to articles that the Journal of Marketing Research has published from 2005 to 2014, are analysed under a novel approach. We apply several statistical methods, such as Principal Components Analysis and Correspondence Analysis to identify the way Marketing vocabulary is evolving. Similarly, those articles that introduce new vocabulary are identified and the preferred words by authors are also detected.

In order to provide an easy-to-understand explanation, we present our results graphically. A word-cloud with the most frequent words is given first. Secondly, abstracts-words are represented on the factorial plane. Finally one representation of word-years allows us to detect changes on the vocabulary through the passing of time.


Authors who are presenting talks have a * after their name.

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