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Legend: Boston Convention & Exhibition Center = CC, Westin Boston Waterfront = W, Seaport Boston Hotel = S
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Activity Details

180 Mon, 8/4/2014, 10:30 AM - 12:20 PM CC-105
Choice, Maxdiff, and Tweets — Contributed Papers
Section on Statistics in Marketing
Chair(s): Julia Bienias, A.C. Nielsen   
10:35 AM Sanitation Inspector Allocation in San Francisco Using Yelp Reviews Guillaume Pouliot ; Michael Luca, Harvard Business School
10:50 AM Products Cannibalization and Synergy Estimation via MaxDiff Data — Stan S. Lipovetsky, GfK ; Michael W. Conklin, GfK
11:05 AM Using MaxDiff Scaling for Message Bundle Optimization in Presence of Interaction Effects Faina Shmulyian, Markettools ; Dimitri Liakhovitski, GfK
11:20 AM Best - Worst Conjoint: Does the Model Matter? Robert Mee, University of Tennessee
11:35 AM Improving Donor Campaigns Around Crises with Twitter-Analytics Chen Wang, Robert H. Smith School of Business ; Shawn Mankad, University of Maryland ; William Rand, Robert H. Smith School of Business
11:50 AM On the Modeling of Exchange Rates with Twitter Network Covariates Mario A. Morales, tatt.io ; Ivan Zalamea, PlaceIQ
12:05 PM The Good, the Bad, and the Fitting: A Hierarchical Bayes Model for Patient Preferences Elicited Through Discrete Choice Experiments Anna Liza Malazarte Antonio, University of California, Los Angeles ; Catherine Crespi, University of California, Los Angeles ; Robert E. Weiss, University of California, Los Angeles ; Christopher Saigal, University of California, Los Angeles

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