JSM 2014 Home
Online Program Home
My Program

Legend: Boston Convention & Exhibition Center = CC, Westin Boston Waterfront = W, Seaport Boston Hotel = S
A * preceding a session name means that the session is an applied session.
A ! preceding a session name means that the session reflects the JSM meeting theme.

Activity Details

313 * ! Tue, 8/5/2014, 10:30 AM - 12:20 PM CC-206A
Statistics: The Secret Weapon of Successful Web Giants — Invited Papers
Section on Statistics in Marketing
Organizer(s): Marianna Dizik, Google
Chair(s): Tim Hesterberg, Google   
10:35 AM Measuring the Effect of Brand Advertising on Search Behavior — Colin McCulloch, Google ; Madeleine Cule, Google ; Wai Liu, Google ; Sheng Ma, Google ; Pezhman Firoozfam, Google ; Yonathan Schwarzkopf, Google ; Tim Hesterberg, Google
11:00 AM Identifying Opportunities to Improve Advertiser Budget Management Phillip Michael Yelland, Google
11:25 AM Setting Reserve Prices in Online Ad Auctions — Deepak Kumar, LinkedIn ; Tingting Cui, LinkedIn ; Onkar Dalal, LinkedIn
11:50 AM What Did We Accomplish? Inferring the Causal Effect of a Market Intervention by Counterfactual Forecasting Kay H. Brodersen, Google ; Fabian Gallusser, Google ; Jim Koehler, Google ; Nicolas Remy, Google ; Steven L. Scott, Google
12:15 PM Floor Discussion

2014 JSM Online Program Home

For information, contact jsm@amstat.org or phone (888) 231-3473.

If you have questions about the Professional Development program, please contact the Education Department.

The views expressed here are those of the individual authors and not necessarily those of the JSM sponsors, their officers, or their staff.

ASA Meetings Department  •  732 North Washington Street, Alexandria, VA 22314  •  (703) 684-1221  •  meetings@amstat.org
Copyright © American Statistical Association.