Legend: Boston Convention & Exhibition Center = CC, Westin Boston Waterfront = W, Seaport Boston Hotel = S
A * preceding a session name means that the session is an applied session.
A ! preceding a session name means that the session reflects the JSM meeting theme.
A * preceding a session name means that the session is an applied session.
A ! preceding a session name means that the session reflects the JSM meeting theme.
Activity Details
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| 313 * ! | Tue, 8/5/2014, 10:30 AM - 12:20 PM | CC-206A | |
| Statistics: The Secret Weapon of Successful Web Giants — Invited Papers | |||
| Section on Statistics in Marketing | |||
| Organizer(s): Marianna Dizik, Google | |||
| Chair(s): Tim Hesterberg, Google | |||
| 10:35 AM | Measuring the Effect of Brand Advertising on Search Behavior — Colin McCulloch, Google ; Madeleine Cule, Google ; Wai Liu, Google ; Sheng Ma, Google ; Pezhman Firoozfam, Google ; Yonathan Schwarzkopf, Google ; Tim Hesterberg, Google | ||
| 11:00 AM | Identifying Opportunities to Improve Advertiser Budget Management — Phillip Michael Yelland, Google | ||
| 11:25 AM | Setting Reserve Prices in Online Ad Auctions — Deepak Kumar, LinkedIn ; Tingting Cui, LinkedIn ; Onkar Dalal, LinkedIn | ||
| 11:50 AM | What Did We Accomplish? Inferring the Causal Effect of a Market Intervention by Counterfactual Forecasting — Kay H. Brodersen, Google ; Fabian Gallusser, Google ; Jim Koehler, Google ; Nicolas Remy, Google ; Steven L. Scott, Google | ||
| 12:15 PM | Floor Discussion | ||
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