Legend: Palais des congrès de Montréal = CC, Le Westin Montréal = W, Intercontinental Montréal = I
A * preceding a session name means that the session is an applied session.
A ! preceding a session name means that the session reflects the JSM meeting theme.
A * preceding a session name means that the session is an applied session.
A ! preceding a session name means that the session reflects the JSM meeting theme.
Activity Details
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| 312 | Tue, 8/6/2013, 8:30 AM - 10:20 AM | CC-521ab | |
| Marketing Analytics — Contributed Papers | |||
| Section on Statistics in Marketing | |||
| Chair(s): Peter Ebbes, HEC Paris | |||
| 8:35 AM | The Ten Killer Data-Mining Errors — Samuel Koslowsky, Harte Hanks | ||
| 8:50 AM | Customer Service Escalation Early Warning System: A Subsampling Approach — Jiabin Zhao, Cisco Systems | ||
| 9:05 AM | Statistical Modeling of Win Odds for Sales Opportunities — Ta-Hsin Li, IBM | ||
| 9:20 AM | Exploratory Data Analysis of the Presidential Political Campaign 2012 — Mario A. Morales, Simulmedia Inc. | ||
| 9:35 AM | Statistical Sampling for Masking Saltiness and Enhancing Sweetness — Shankang Qu, PepsiCo ; Laura Nattress, PepsiCo ; Winsome Johnson, PepsiCo ; Robert Saunders, PepsiCo | ||
| 9:50 AM | Shapley Value Line Optimization: Extension to Continuous Case — Faina Shmulyian, Markettools ; Michael Conklin, GfK | ||
| 10:05 AM | Forecasting VOD Demand Curves: A Functional Spatial-Temporal Approach — Yue Tian, University of Maryland | ||
2013 JSM Online Program Home
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