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Activity Details


312 Tue, 8/6/2013, 8:30 AM - 10:20 AM CC-521ab
Marketing Analytics — Contributed Papers
Section on Statistics in Marketing
Chair(s): Peter Ebbes, HEC Paris
8:35 AM The Ten Killer Data-Mining Errors Samuel Koslowsky, Harte Hanks
8:50 AM Customer Service Escalation Early Warning System: A Subsampling Approach Jiabin Zhao, Cisco Systems
9:05 AM Statistical Modeling of Win Odds for Sales Opportunities Ta-Hsin Li, IBM
9:20 AM Exploratory Data Analysis of the Presidential Political Campaign 2012 Mario A. Morales, Simulmedia Inc.
9:35 AM Statistical Sampling for Masking Saltiness and Enhancing Sweetness Shankang Qu, PepsiCo ; Laura Nattress, PepsiCo ; Winsome Johnson, PepsiCo ; Robert Saunders, PepsiCo
9:50 AM Shapley Value Line Optimization: Extension to Continuous Case Faina Shmulyian, Markettools ; Michael Conklin, GfK
10:05 AM Forecasting VOD Demand Curves: A Functional Spatial-Temporal Approach Yue Tian, University of Maryland



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