Abstract Details
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Activity Number:
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312
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Type:
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Contributed
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Date/Time:
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Tuesday, August 6, 2013 : 8:30 AM to 10:20 AM
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Sponsor:
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Section on Statistics in Marketing
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| Abstract - #309925 |
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Title:
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Exploratory Data Analysis of the Presidential Political Campaign 2012
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Author(s):
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Mario A. Morales*+
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Companies:
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Simulmedia Inc.
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Keywords:
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Politics ;
EDA ;
Set-Top Box
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Abstract:
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Presidential campaigns strategist used data from traditional TV Panels and Set-Top Boxes (specifically President Obama Campaign). The goal of this paper is to describe in detail using different visualizations the National Ad allocations in different stations over time that were aired using public data sources.
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Authors who are presenting talks have a * after their name.
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