JSM 2012 Online Program
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Online Program HomeActivity Details
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| 240 | Mon, 7/30/2012, 2:00 PM - 3:50 PM | CC-Room 27A | |
| Section on Statistics and Marketing - 3 — Contributed Papers | |||
| Section on Statistics in Marketing | |||
| Chair(s): Michael Trusov, University of Maryland | |||
| 2:05 PM | A SVM Approach to Netlift Modeling — Ruiwen Zhang, SAS Institute ; Taiyeong Lee, SAS Institute | ||
| 2:20 PM | Hierarchical Bayesian Classifier for High-Dimensional Online Behavior Data Applied to Consumer Segment Prediction and Behavior Insights — Amit Phansalkar, Compete Inc. | ||
| 2:35 PM | A Competing Risk and Bayesian Learning Model of Retail Out-of-Stocks — Jason Duan, The University of Texas at Austin ; Frenkel ter Hofstede, The University of Texas at Austin | ||
| 2:50 PM | Bringing Heterogeneity Into Customer Equity Calculations — Bruce Hardie, London Business School ; Peter Fader, The Wharton School ; Yuzhou Liu, Leonard N. Stern School of Business | ||
| 3:05 PM | Capturing Heterogeneity in Engagement on a Social eCommerce Platform — Lynd Bacon, Loma Buena Associates ; Peter Lenk, University of Michigan ; Danielle Murray, Shutterfly Inc. ; Jean Durall, Shutterfly Inc. | ||
| 3:20 PM | The Use of Inverse Regression, Topic Models, and Sentiment Engines to Tone and Categorize Comments — Kurt Pflughoeft, Maritz ; Felix Flory, evolve24 ; Carrie Lu, evolve24 | ||
| 3:35 PM | Inferring Ad Influence Under Segmentation Bias — Jaimyoung Kwon, AOL Advertising ; Ram Akella, University of California at Santa Cruz ; Joel Barajas, University of California at Santa Cruz ; Aaron Flores, AOL Advertising ; Victor Andrei, AOL Advertising ; Marius Holtan, AOL Advertising | ||
2012 JSM Online Program Home
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