JSM 2011 Online Program

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41 *	Sun, 7/31/2011, 2:00 PM - 3:50 PM	CC-B113
Choice Models and Experimental Design in Marketing — Contributed Papers
Section on Statistics and Marketing , International Indian Statistical Association
Chair(s):
2:05 PM	Successive Sample Selection and Its Relevance for Management Decisions — Stephan Wachtel, Goethe University Frankfurt ; Thomas Otter, Goethe University Frankfurt
2:20 PM	Analysis of Discrete Choice Models with Latent Variable in Unobserved Component of Utility — Woosuk Kim, Miami University ; Seongho Song, University of Cincinnati ; Young-Suk Cho, Pusan National University
2:35 PM	Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising Responses — Jason Duan, The University of Texas at Austin ; Lizhen Xu, The University of Texas at Austin ; Andrew Whinston, The University of Texas at Austin
2:50 PM	Choice of the Randomization Unit in Online Controlled Experiment — Shaojie Deng, Microsoft Corporation ; Roger Longbotham, Microsoft Corporation ; Toby Walker, Microsoft Corporation ; Ya Xu, Microsoft Corporation
3:05 PM	Modeling Click-Stream Data to Understand Users' Path to Conversion — Douglas Galagate, University of Maryland ; Wolfgang Jank, University of Maryland
3:20 PM	Understanding the Customer Experience with Seemingly Unrelated Regressions — Jorge Alejandro, Market Probe
3:35 PM	Floor Discussion

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