This is the program for the 2010 Joint Statistical Meetings in Vancouver, British Columbia.

Activity Details

683 Thu, 8/5/2010, 10:30 AM - 12:20 PM CC-18 (East)
Statistical Methods and Applications in Marketing — Contributed Papers
Section on Statistics and Marketing
Chair(s): Lynd Bacon, Loma Buena Associates
10:35 AM A Family of Enhanced Ridge Regressions in Comparison with Adjusted Shapley Model Stan Lipovetsky, GfK Custom Research North America
10:50 AM Identifying Groups: A Comparison of Segmentation Methodologies Sam Woolford, Bentley University ; Abdolreza Eshghi, Bentley University ; Dominique Haughton, Bentley University ; Pascal Legrand, Group ESC-Clermont-CRCGM ; Maria Skaletsky, Bentley University
11:05 AM Analysis of Discrete Choice Models with Latent Variable in Unobserved Component of Utility Woosuk Kim, University of Cincinnati ; Seongho Song, University of Cincinnati ; Young Seuk Cho, Pusan National University
11:20 AM A Hierarchical Bayesian Model for the Analysis of Customer Choice Data Zhe Chen, Penn State ; Duncan K.H. Fong, Penn State
11:35 AM Reducing Choice Set Sizes for Factorial Plans Pallavi Chitturi, Temple University ; Jing Chen, Temple University
11:50 AM Assessing Clusterability in a Model-Based Framework Ewa Nowakowska, GfK Polonia
12:05 PM Floor Discussion

2010 JSM Online Program Home

For information, contact or phone (888) 231-3473.

If you have questions about the Continuing Education program, please contact the Education Department.