This is the program for the 2010 Joint Statistical Meetings in Vancouver, British Columbia.
Abstract Details
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Activity Number:
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683
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Type:
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Contributed
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Date/Time:
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Thursday, August 5, 2010 : 10:30 AM to 12:20 PM
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Sponsor:
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Section on Statistics and Marketing
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| Abstract - #307199 |
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Title:
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Identifying Groups: A Comparison of Segmentation Methodologies
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Author(s):
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Sam Woolford*+ and Abdolreza Eshghi and Dominique Haughton and Pascal Legrand and Maria Skaletsky
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Companies:
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Bentley University and Bentley University and Bentley University and Group ESC-Clermont-CRCGM and Bentley University
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Address:
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175 Forest St, Waltham, MA, 02452,
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Keywords:
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latent class analysis ;
cluster analysis ;
Kohonen maps ;
self-organizing maps
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Abstract:
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This presentation describes and compares three clustering methodologies including traditional clustering techniques, Kohonen maps and latent class methods. The presentation also proposes some novel measures to evaluate the quality of a segmentation. The measures are used to compare the segmentations obtained from each methodology in a context where the segments are not known in advance.
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The address information is for the authors that have a + after their name.
Authors who are presenting talks have a * after their name.
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