This is the program for the 2010 Joint Statistical Meetings in Vancouver, British Columbia.

Activity Details

590 Wed, 8/4/2010, 2:00 PM - 3:50 PM CC-18 (East)
Statistical Challenges in Online Marketing — Contributed Papers
Section on Statistics and Marketing , Social Statistics Section
Chair(s): David Reiley, Yahoo! Research
2:05 PM Involvement Trajectories on a Social Media Platform Lynd Bacon, Loma Buena Associates ; Peter Lenk, University of Michigan ; Danielle Murray, Shutterfly, Inc.
2:20 PM Method for Summarizing User Segments Click and Conversion Responses to Internet Advertising and Its Applications Jaimyoung Kwon, AOL Advertising ; Benjamin Jackson, AOL Advertising ; Rohan Mehta, AOL Advertising ; Marius Holtan, AOL Advertising
2:35 PM On Net Lift in a (Direct) Marketing Environment Leonardo Auslender, SAS Institute
2:50 PM Preference Evolution in a Social Network Jing Wang, University of Michigan ; Anocha Aribarg, University of Michigan ; Yves F. Atchade, University of Michigan
3:05 PM Online Experimentation: Principles and Practice Roger Longbotham, Microsoft Corporation ; Ji Chen, Microsoft Corporation ; Justin Wang, Microsoft Corporation
3:20 PM Does Retail Advertising Work? Measuring the Effects of Advertising on Sales via a Controlled Experiment on Yahoo! David Reiley, Yahoo! Research ; Randall Lewis, Yahoo! Research
3:35 PM Floor Discussion

2010 JSM Online Program Home

For information, contact or phone (888) 231-3473.

If you have questions about the Continuing Education program, please contact the Education Department.