This is the program for the 2010 Joint Statistical Meetings in Vancouver, British Columbia.
Activity Details
| 590 | Wed, 8/4/2010, 2:00 PM - 3:50 PM | CC-18 (East) |
| Statistical Challenges in Online Marketing — Contributed Papers | ||
| Section on Statistics and Marketing , Social Statistics Section | ||
| Chair(s): David Reiley, Yahoo! Research | ||
| 2:05 PM | Involvement Trajectories on a Social Media Platform — Lynd Bacon, Loma Buena Associates ; Peter Lenk, University of Michigan ; Danielle Murray, Shutterfly, Inc. | |
| 2:20 PM | Method for Summarizing User Segments Click and Conversion Responses to Internet Advertising and Its Applications — Jaimyoung Kwon, AOL Advertising ; Benjamin Jackson, AOL Advertising ; Rohan Mehta, AOL Advertising ; Marius Holtan, AOL Advertising | |
| 2:35 PM | On Net Lift in a (Direct) Marketing Environment — Leonardo Auslender, SAS Institute | |
| 2:50 PM | Preference Evolution in a Social Network — Jing Wang, University of Michigan ; Anocha Aribarg, University of Michigan ; Yves F. Atchade, University of Michigan | |
| 3:05 PM | Online Experimentation: Principles and Practice — Roger Longbotham, Microsoft Corporation ; Ji Chen, Microsoft Corporation ; Justin Wang, Microsoft Corporation | |
| 3:20 PM | Does Retail Advertising Work? Measuring the Effects of Advertising on Sales via a Controlled Experiment on Yahoo! — David Reiley, Yahoo! Research ; Randall Lewis, Yahoo! Research | |
| 3:35 PM | Floor Discussion | |
2010 JSM Online Program Home
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