This is the program for the 2010 Joint Statistical Meetings in Vancouver, British Columbia.
Abstract Details
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Activity Number:
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590
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Type:
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Contributed
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Date/Time:
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Wednesday, August 4, 2010 : 2:00 PM to 3:50 PM
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Sponsor:
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Section on Statistics and Marketing
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| Abstract - #309148 |
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Title:
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Online Experimentation: Principles and Practice
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Author(s):
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Roger Longbotham*+ and Ji Chen and Justin Wang
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Companies:
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Microsoft Corporation and Microsoft Corporation and Microsoft Corporation
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Address:
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One Microsoft Way, Redmond, WA, 98052,
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Keywords:
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design of experiments ;
online ;
software ;
web sites ;
DOE
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Abstract:
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Websites and Web services can benefit greatly from well designed and analyzed experiments. Companies such as Amazon, Google, Yahoo, Microsoft and others regularly test changes to their sites prior to release. They have found that a key to successful innovation is having a software platform for conducting experiments. Even though Design of Experiments theory is fully applicable, there are many ways in which online experiments differ from other experiments. This paper will discuss design principles, pitfalls and other lessons learned in this unique software-intensive environment. We will also cover challenges such as highly skewed distributions, effect of webcrawlers, data quality and large sample sizes. We will close with several research questions.
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Authors who are presenting talks have a * after their name.
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