This is the program for the 2010 Joint Statistical Meetings in Vancouver, British Columbia.

Activity Details

105 * ! Mon, 8/2/2010, 8:30 AM - 10:20 AM CC-301 (West)
Statistics: The Secret Weapon of Successful Web Giants — Invited Papers
Section on Statistics and Marketing , International Chinese Statistical Association , IMS
Organizer(s): Marianna Dizik, Google
Chair(s): Tim Hesterberg, Google
8:35 AM Optimizing CRM Using Advanced Classifiers Marianna Dizik, Google ; Choongsoon Bae, Google ; Adam Ghobarah, Google ; Tony Fagan, Google ; Jim Koehler, Google
9:05 AM Randomized Experiments for Measuring Display Advertising Effectiveness Taylan Yildiz, Google ; Nicolas Remy, Google
9:35 AM Behind the Scenes at Bing Jan Pedersen, Microsoft Corporation
10:05 AM Floor Discussion

2010 JSM Online Program Home

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