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JSM Activity #175This is the preliminary program for the 2005 Joint Statistical Meetings in Minneapolis, Minnesota. Currently included in this program is the "technical" program, schedule of invited, topic contributed, regular contributed and poster sessions; Continuing Education courses (August 7-10, 2005); and Committee and Business Meetings. This on-line program will be updated frequently to reflect the most current revisions. To View the Program: You may choose to view all activities of the program or just parts of it at any one time. All activities are arranged by date and time. |
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Legend: = Applied Session,
= Theme Session,
= Presenter |
175 | Mon, 8/8/05, 2:00 PM - 3:50 PM | MCC-102 E |
Statistical Methods for Customer Base Analysis - Invited - Papers | ||
Section on Statistics and Marketing, Section on Physical and Engineering Sciences, Section on Quality and Productivity | ||
Organizer(s): Wendy Moe, University of Maryland | ||
Chair(s): Tom Shively, The University of Texas at Austin | ||
2:05 PM | Simple Models for Customer-Base Analysis — Bruce Hardie, London Business School; Peter Fader, University of Pennsylvania | |
2:25 PM | RFM and CLV: Using Iso-value Curves for Customer-base Analysis — Peter Fader, University of Pennsylvania; Bruce Hardie, London Business School; Ka Lok Lee, Catalina Marketing | |
2:45 PM | A Hidden Markov Model of Customer Relationship Dynamics — Oded Netzer, Columbia University; James Lattin, Stanford University; V. Srinivasan, Stanford University | |
3:05 PM | A Multicategory View of Customer Relationships — Pradeep Chintagunta, The University of Chicago; Xiaojing Dong, Northwestern University; Puneet Manchanda, The University of Chicago | |
3:25 PM | The Impact of a New Competitive Entry on an Incumbent's Customer Base: Structural Changes versus Dynamic Effects — Wendy Moe, University of Maryland; Sha Yang, New York University; Tom Shively, The University of Texas at Austin | |
3:45 PM | Floor Discussion | |
JSM 2005
For information, contact jsm@amstat.org
or phone (888) 231-3473. If you have questions about the Continuing Education program,
please contact the Education Department. |