JSM 2005 Online Program

Abstract #303263

This is the preliminary program for the 2005 Joint Statistical Meetings in Minneapolis, Minnesota. Currently included in this program is the "technical" program, schedule of invited, topic contributed, regular contributed and poster sessions; Continuing Education courses (August 7-10, 2005); and Committee and Business Meetings. This on-line program will be updated frequently to reflect the most current revisions.

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Activity Number:	105
Type:	Contributed
Date/Time:	Monday, August 8, 2005 : 8:30 AM to 10:20 AM
Sponsor:	Section on Survey Research Methods
Abstract - #303263
Title:	The Effect of Data Collection Software on the Cognitive Survey Response Process
Author(s):	Rebecca L. Morrison*+ and Amy E. Anderson
Companies:	U.S. Census Bureau and U.S. Census Bureau
Address:	4700 Silver Hill Road, Washington, DC, 20233-6200, United States
Keywords:	establishment surveys ; usability ; electronic reporting ; questionnaire design
Abstract:	For establishment surveys, the traditional four-step cognitive response process (comprehension, retrieval, judgment, and communication) was expanded to accommodate organizational-level factors such as multiple respondents, reliance on business records, and competing reporting requirements. Ideally, establishment survey respondents know where to find requested information and can translate it easily from records to the questionnaire. Electronic data collection further complicates the response process: respondents interact with the question, their records, and the electronic instrument. The matter is complicated even further when the data collection software is unfamiliar. As electronic reporting requires the data be put into a specific format, additional cognitive burden is expended because of the need to understand the instrument, its navigation, and its requirements. This paper describes the effects of electronic data collection on the establishment response process based on results from the U.S. Census Bureau research to enhance its electronic data collection software.

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