JSM 2004 - Toronto

Abstract #302154

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Activity Number: 105
Type: Topic Contributed
Date/Time: Monday, August 9, 2004 : 10:30 AM to 12:20 PM
Sponsor: Section on Survey Research Methods
Abstract - #302154
Title: Estimating the Working Number Rate for a Cellular Telephone Survey
Author(s): Charlotte Steeh*+ and Zhenhua Hu
Companies: Georgia State University and Georgia State University
Address: 140 Decatur Street, Atlanta, GA, 30303,
Keywords: cellular ; RDD ; working number rate ; response rate ; survival analysis
Abstract:

One major difficulty of using a cellular telephone number sampling frame for a survey of the general population is the reduced ability to identify nonworking numbers. Since no comprehensive list of cellular telephone numbers exists to serve as a source of outside information and since cellular telephones are used in quite different ways than fixed-line telephones--turned off over long periods of time, e.g., the usual procedures for determining working numbers in conventional telephone surveys do not apply to surveys using a cellular frame. We describe the use of survival analysis to estimate the working number rate, revise the method proposed by Brick et al. (2002) to take account of conditional probabilities, compare our proposed method with other alternatives, and apply the procedure to the call histories of two national surveys conducted in 2003, one using cellular numbers and the other using fixed-line numbers. We believe that our procedure provides the best estimate of the working number rate in both types of surveys.


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