JSM 2004 - Toronto

Abstract #300536

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Activity Number: 120
Type: Contributed
Date/Time: Monday, August 9, 2004 : 10:30 AM to 12:20 PM
Sponsor: Section on Statistical Education
Abstract - #300536
Title: Challenges of Teaching Design and Analysis of Questionnaires to Business Students
Author(s): Bodapati V.R. Gandhi*+
Companies: University of Puerto Rico, Mayaguez
Address: College of Business Administration, Mayaguez, PR, 00681,
Keywords: basic statistics ; applications ; business research methodology ; teaching ; questionnaire
Abstract:

This paper contrasts the design and curricula of introductory statistics courses with those of more advanced business research seminars and methodology courses that use statistics as a tool. The gaps between the training provided in basic statistics courses and the required practical applications encountered in survey data analysis are presented. The results of a pilot study of student opinion are discussed. Modifications of curriculum and teaching strategies are suggested.


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Revised March 2004