Abstract #301654

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JSM 2003 Abstract #301654
Activity Number: 327
Type: Contributed
Date/Time: Wednesday, August 6, 2003 : 8:30 AM to 10:20 AM
Sponsor: Section on Survey Research Methods
Abstract - #301654
Title: Comparing Five Different Versions of the Census Short Form Using Cognitive Interviewing
Author(s): Tracey Heller*+ and David I. Cantor
Companies: Westat and Westat
Address: 1650 Research Blvd., Rockville, MD, 20850-3195,
Keywords: census ; cognitive interviewing ; pretesting ; census short Form
Abstract:

In preparation of the 2004 field test, the Census Bureau cognitively tested five versions of the Short Form. The forms varied in presentation of residence rules, coverage questions (to detect possible over- and under-counts), and design layout of the demographic questions asked of each household member. To evaluate the forms, 19 cognitive interviews were completed for each of the five forms, for a total of 95 interviews. The goal of the evaluation was to determine if the respondent ® read the residence rules; if the R used them to determine the household count; if the R understood the coverage questions and interpreted them as intended; and whether one form was easier to complete than another. This paper will discuss the methods used to complete the task and summarize the results of the 95 interviews concerning the residence rules, coverage questions, and form design.

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