JSM Activity #194

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Activity ID:  194
Title
* Statistical Applications in Marketing
Date / Time / Room Sponsor Type
08/13/2002
10:30 AM - 12:20 PM
Room: H-East Suite 		Biopharmaceutical Section*, Business & Economics Statistics Section*, Section on Statistics and Marketing Invited
Organizer: Bruce G.S. Hardie, London Business School
Chair: Bruce G.S. Hardie, London Business School
Discussant:  
Floor Discussion 12:15 PM
Description

This sessions brings together researchers who apply advanced statistical techniques to problems faced by marketing practioners, marketing researchers, and other groups who provide support for the marketing function.
  300796  By:  Zvi  Gilula 10:35 AM 08/13/2002
Ranking of Brands by Satisfaction of Customers: An Exploratory Approach and a Model-Based Approach

  300746  By:  Wendy W. Moe 11:00 AM 08/13/2002
A Pre-launch Forecasting Model using Advanced Purchase Orders

  300298  By:  Peter J. Danaher 11:25 AM 08/13/2002
A Multivariate Negative Binomial Distribution Model for Internet Reach and Frequency Estimation

  300299  By:  Peter S. Fader 11:50 AM 08/13/2002
Investigating Recency and Frequency Effects in Customer Base Analysis

JSM 2002

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Revised March 2002