Online Program
Friday, February 22 | |
PS2 Poster Session 2 (with refreshments) |
Fri, Feb 22, 4:45 PM - 6:15 PM
Napoleon Ballroom |
Optimization of the Media Mix in the Healthcare Industry (302555)*Dominique Haughton, Bentley University and Universite Toulouse IKeywords: Health care analytics, Hidden Markov Chains, Media Mix Modelling Optimization of the media mix in the healthcare industry Dominique Haughton (Bentley U and U. Toulouse), Guangying Hua (Epsilon), Danny Jin (Epsilon), John Lin (Epsilon), Qizhi Wei (Epsilon), Changan Zhang (Bentley U and Epsilon) This talk will report on the results of an NSF funded collaborative effort between a business university and a leading database marketing corporation on issues related to the marketing mix in the pharmaceutical industry.
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