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Sessions Were Renumbered as of May 19.

CC-W = McCormick Place Convention Center, West Building,   CC-N = McCormick Place Convention Center, North Building
H = Hilton Chicago,   UC= Conference Chicago at University Center
* = applied session       ! = JSM meeting theme

Activity Details

701 Thu, 8/4/2016, 10:30 AM - 12:20 PM CC-W196a
Advanced Statistical Methods for Marketing — Contributed Papers
Section on Statistics in Marketing
Chair(s): William Rand, University of Maryland
10:35 AM Using Random Forest to Create Adstock Predictors Kathleen Bell, LB Personifi ; Scott Dachtyl, LB Personifi ; Rob Howie, Hallmark
10:50 AM Weighted Dirichlet Process Mixture GARCH Model for Predicting Stock Price — Inyoung Kim, Virginia Tech ; Peng Sun, Virginia Tech
11:05 AM Design and Analysis of Discrete Choice Experiments in the Presence of Profile Order Effects Within Choice Sets — Roselinde Kessels, University of Antwerp ; Robert Mee, University of Tennessee
11:20 AM MaxDiff in Analytical Closed-Form Solution on Aggregate and Individual Levels Stan Lipovetsky, GfK North America ; Michael W. Conklin, GfK North America
11:35 AM Causal Models in Estimation of the Advertising Igor Mandel, Telmar
11:50 AM Does Improvement of Customer Satisfaction Always Create Shareholder Value? An Empirical Study of the American Customer Satisfaction Index Qian Chen ; Duncan Fong, Penn State University ; Rui Wang, Peking University ; Zhe Chen, Google
12:05 PM Scalable High-Performance Prediction with XGBoost Ewa Nowakowska, GfK ; Joseph Retzer, ACT Market Research Solutions
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