Sessions Were Renumbered as of May 19.
Legend:
CC-W = McCormick Place Convention Center, West Building,
CC-N = McCormick Place Convention Center, North Building
H = Hilton Chicago,
UC = Conference Chicago at University Center
* = applied session ! = JSM meeting theme
701
Thu, 8/4/2016,
10:30 AM -
12:20 PM
CC-W196a
Advanced Statistical Methods for Marketing — Contributed Papers
Section on Statistics in Marketing
Chair(s): William Rand, University of Maryland
10:35 AM
Using Random Forest to Create Adstock Predictors
—
Kathleen Bell, LB Personifi ; Scott Dachtyl, LB Personifi ; Rob Howie, Hallmark
10:50 AM
Weighted Dirichlet Process Mixture GARCH Model for Predicting Stock Price
—
Inyoung Kim, Virginia Tech ; Peng Sun, Virginia Tech
11:05 AM
Design and Analysis of Discrete Choice Experiments in the Presence of Profile Order Effects Within Choice Sets
—
Roselinde Kessels, University of Antwerp ; Robert Mee, University of Tennessee
11:20 AM
MaxDiff in Analytical Closed-Form Solution on Aggregate and Individual Levels
—
Stan Lipovetsky, GfK North America ; Michael W. Conklin, GfK North America
11:35 AM
Causal Models in Estimation of the Advertising
—
Igor Mandel, Telmar
11:50 AM
Does Improvement of Customer Satisfaction Always Create Shareholder Value? An Empirical Study of the American Customer Satisfaction Index
—
Qian Chen ; Duncan Fong, Penn State University ; Rui Wang, Peking University ; Zhe Chen, Google
12:05 PM
Scalable High-Performance Prediction with XGBoost
—
Ewa Nowakowska, GfK ; Joseph Retzer, ACT Market Research Solutions
