|
Activity Number:
|
701
|
|
Type:
|
Contributed
|
|
Date/Time:
|
Thursday, August 4, 2016 : 10:30 AM to 12:20 PM
|
|
Sponsor:
|
Section on Statistics in Marketing
|
|
Abstract #319321
|
|
|
Title:
|
Design and Analysis of Discrete Choice Experiments in the Presence of Profile Order Effects Within Choice Sets
|
|
Author(s):
|
Roselinde Kessels and Robert Mee*
|
|
Companies:
|
University of Antwerp and University of Tennessee
|
|
Keywords:
|
Conjoint analysis ;
Bayesian optimal design ;
Presentation order ;
Stated preference
|
|
Abstract:
|
Past stated choice experiments provide clear evidence that profile ordering within choice sets impacts the choice probabilities. It is important to understand the reasons for such patterns and to account for them both in the design and analysis. This presentation: 1) reviews lessons from the literature and past studies familiar to the authors; 2) proposes methodology for designing surveys where the possibility of order bias is minimized; 3) suggests both design and analysis strategies for accounting for the influence of profile ordering, which results in improved part-worth estimates.
|
Authors who are presenting talks have a * after their name.
