Online Program

How to Quantify Visual Appeal of Products (309901)

Keywords: data driven decision making, metric definition, teamwork, qual+quant data

Visual design is not only for catching initial user attention, it also helps with expressing brand traits, and emphasizes important elements of the product. In this presentation I am going to walk you through a study that reflects how much visual design impacts the perception of usability, and the resulting user behavior from it. This presentation will also highlight the collaboration between UX and Data Science utilizing best techniques from both fields, and the importance of cross-discipline conversation. Finally, you'll walk away with a framework that's replicable for different products and geographies.