Online Program

Patterns in Pathways Through Survey Instruments Using Paradata Visualizations (308526)

Keywords: paradata, big data, data visualizations, qualitative methods

Web paradata are data about the process of collecting information via a web survey. These data have many uses, including survey monitoring, question evaluation, instrument usability evaluation, and detecting suspicious reporting activity. This current project examines how we can use qualitative review of data and data visualizations to find patterns in respondent behaviors across survey pathways. These behavior patterns can be used to create new measures to improve survey design. The purpose of this presentation is to show some of the data visualizations of qualitative patterns found in backing, errors triggers, and overall pathway navigation and discuss how these patterns can be used for survey improvement.