Online Program

How to Drive Data-Driven Change in a Legacy Organization: How to get lawyers to listen to data (308427)

Keywords: Data driven decision making, metric definition, teamwork, qual+quant data

LexisNexis was a pioneer in digitization of legal and journalistic documents, but it jumped on the data wagon 3 years back when it hired the 1st Product Analyst. I was the 1st member of the Product Analytics team which is now 10 people strong. In this presentation I am going to talk about how we are driving the data driven change in our organization. This talk will highlight the importance of collaboration among product, UX and data science to build the product customers need, not what they think they want. Legal professionals are assumed to be set in their way of doing research, but their usage data shows a different story. In this presentation I am going to share a case study on how we used data to set aside our received wisdom and worked towards enhancing customer experience based on insights gained from data.