530 – SPEED: Survey Research Methods
Imputation for Longitudinal Study of Effectiveness of an Anti-Smoking Campaign
Qiao Ma
NORC at the University of Chicago
Edward Mulrow
NORC at the University of Chicago
Josiane Bechara
NORC at the University of Chicago
Zachary H. Seeskin
NORC at the University of Chicago
Morgane Bennett
NORC at the University of Chicago
Jennifer Cantrell
NORC at the University of Chicago
Elizabeth Hair
NORC at the University of Chicago
Donna Vallone
NORC at the University of Chicago
The Truth Initiative Longitudinal Cohort Study is designed to evaluate the impact of a television and digital campaign on youths' smoking-related knowledge, attitudes and beliefs, perceived social norms, and behaviors over time. The study administers surveys to participants over six waves between 2014 and 2017 and uses multivariate statistical models to evaluate the effectiveness of the media campaign. The survey is subject to nonresponse, which can bias estimates for the evaluation. We describe and examine different methods of imputing missing data in the context of a longitudinal study. Hot deck and model-based approaches are compared for both their performance and practicality. Examining income, the variable with the highest item nonresponse rate, we find that using either hot deck or model-based estimation helps correct for nonresponse bias in estimates from complete case analysis, and we demonstrate how multiple imputation can help account for the uncertainty in estimates due to imputation.