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Adrijo Chakraborty

NORC at the University of Chicago



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Rebecca Curtis

NORC at the University of Chicago



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Ned English

NORC at the University of Chicago, Chicago

Ned English is a Senior Survey Methodoligist at NORC at the University of Chicago, where he has been since 2002. His expertise lies in the interface between GIS (geographic information systems) and survey methodology, and so has been involved in research including address-based sampling (ABS), targeting rare populations, and the implimentation of the USPS delivery-sequence file (DSF) over the past ten years. Ned has a Master's degree in Geography from the University of Wisconsin-Madison and a Bachelor's degree in Geography from McGill University.

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Ilana Ventura

NORC at the University of Chicago



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Edward J. Mulrow

NORC at the University of Chicago



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356 – Contributed Poster Presentations: Survey Research Methods Section

Challenges in Linking Demographic Data at Different Geographic Levels

Sponsor: Survey Research Methods Section
Keywords: GIS, geography, ACS, ZIP code, census tract, calibration

Adrijo Chakraborty

NORC at the University of Chicago

Rebecca Curtis

NORC at the University of Chicago

Ned English

NORC at the University of Chicago, Chicago

Ilana Ventura

NORC at the University of Chicago

Edward J. Mulrow

NORC at the University of Chicago

Researchers can be challenged by data sets published at incongruent levels of aggregation. However, there exists the need to combine such data while maintaining its integrity and geographic relationships. We explore two approaches with trade-offs in accuracy and efficiency, with a focus on ZIP codes and US Census tracts. Our first method uses geographic information systems (GIS) to weight tract-level data from the American Community Survey (ACS) based on spatial overlap. The weights are the percent of area overlap for each tract intersecting each ZIP code. This method avoids the duplication of data caused by allocating all of a tract's data to each ZIP code it intersects and allows for a more nuanced distribution of data over matching the tract centroid to the ZIP code. Secondly, we describe a framework that uses calibration techniques to estimate overlapping regions based on published margin totals. The overlap proportion is used to allocate a portion of each tract to the ZIP code. Exploratory analysis provides insight into the strengths and weaknesses of each approach.

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