194 – Contributed Oral Poster Presentations: Section on Statistics in Marketing
Methods for the Analysis of Time Series of Television Audiences: A Case Study
Sponsor: Section on Statistics in Marketing
Keywords: geo experiments, television viewing, time series, exploratory data analysis, simulmedia, marketing measurement
Krishna Balasubramanian
Simulmedia Inc.
Mario Andres Morales
Simulmedia Inc./Stanford University
Jack Smith
Simulmedia Inc.
Jeffrey Storan
Simulmedia Inc.
Yuliya Torosjan
Simulmedia Inc.
Time series were used to conduct exploratory data analysis of anonymous television viewer behavior during the first seven episodes of the 10th season of American Idol [Jan 19 2011 to Feb 9th 2011]. A variety of visualization and graphical representation methods for this data will be compared to illustrate the observations from this analysis.
