Efficiency of Recruitment Methods to Recruit Monolingual Asian Participants for Cognitive Interviews
Lu Liu
RTI International
Hyunjoo Park
RTI International
M. Mandy Sha
RTI International
Recruitment of cognitive interview participants conventionally involves print or online advertisements, flyers, or word-of-mouth approach. Past research suggests that when recruiting among a population with limited English proficiency, some of these methods work better than others. However, these findings were observed from recruiting practices and recruiters debriefings rather than systematic analysis of recruitment data. Using 845 recruitment records of Chinese and Korean speakers, this paper examines the efficiency of the common recruitment methods and provides recommendations for the optimal strategy of recruiting monolingual Asians for cognitive interviews. Efficiency is defined as reaching/recruiting potential respondents faster (time efficiency), reaching them in a broader scale (reachout capacity), and recruiting a higher percentage of eligible monolingual respondents (preference rate). The recruitment data comes from a cognitive testing project conducted by the U.S. Census Bureau to pretest the Chinese and Korean translation of the American Community Survey (ACS) Language Assistance Guide.
