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Topic-Contributed Paper Session

2025 ASA Statistics in Marketing Doctoral Research Award Finalists Presentation

Wed, Aug 6, 2:00 PM - 3:50 PM Room CC-207C Music City Center

Shibo LiOrganizerHortense FongOrganizerShibo LiChair

Section on Statistics in Marketing co: No Additional Sponsorco: No Additional Sponsor Applied

5 Presentations

A New Estimator for Encouragement Design in Randomized Controlled Trials When the Exclusion Restriction Is Violated

2:05 PM - 2:25 PM

Guangying Chen (Washington University in St. Louis)

Randomized Controlled Trials, Non-Compliance, Encouragement Design, Instrumental Variable, Exclusion Restriction, Heteroskedasticity.

A Representative Sampling Method for Peer Encouragement Designs in Network Experiments

2:25 PM - 2:45 PM

Yanyan Li (University of Southern California)

Peer Encouragement Designs, Network Experiments, Sampling, Metropolis-Hastings, Targeting, Social Influences

Algorithmic Collusion of Pricing and Advertising on E-commerce Platforms

2:45 PM - 3:05 PM

Artificial Intelligence, Algorithmic Collusion, Platforms, Advertising, Sponsored Product Ads, Reinforcement Learning, Q-learning, Consumer Search

Attribution and Compensation Design in Online Advertising

3:05 PM - 3:25 PM

Automated Bidding, Field Experiments, Moral Hazard, Online Advertising

What Makes for A Good Thumbnail? Video Content Summarization into A Single Image

3:25 PM - 3:45 PM

Jasmine Yang (Columbia University)

Video content, expectation-disconfirmation, theory of curiosity, computer vision, experiments, learning models

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